Nokia Mobile Phones - Setting a Benchmark

Nokia - the world leader in mobile manufacturing, sells one in every three phones in the market. It produces mobiles for every market and protocol. This includes GSM, CDMA as well as WCDMA. What makes Nokia mobile phones phenomenal, is a simple fact. Nokia believes and understands the industry's dynamics, that is, the design, brand, usability and price, are the prime considerations for customers. This means that Nokia mobile phones are not only visually appealing but also score high due their ergonomics.

The portfolio offered by Nokia mobile Phones is quite varied. Where on one hand we have Xpress music phones and camera phones, on the other, we have the multimedia phones and sensational L'Amour series. For flip phones one can choose from a host of options like – Nokia N92, Nokia 7390, Nokia 6290, Nokia 6086 and Nokia 6085. Options for slider phones include – E65, N95, 8800 Sirocco Edition, 5300 Xpress music and many more. While choices for wide screen display under Nokia Mobile phones include – N93i, N95, N73, Nokia 7373 etc.

Each Nokia Mobile Phone is marketed with a definite USP kept in mind, however they offer more in terms of application and appeal. For example, Nokia N95 was marketed as a multimedia powerhouse, with a great Mp3 player, a camera and 3G capability, but the wide screen look of the gadget also became its Unique selling proposition. In the first quarter of 2006 Nokia sold over 15 million MP3 capable mobile phones, and it plans to further raise the number to outpace sales of iPods from Apple.

Despite an outpouring success of Nokia Mobile Phones, the manufacturers have not become complacent. The manufacturers see a lot of potential left specially in the area of low-cost handsets and more sophisticated devices. In the world where around 500 million people have never made a phone call, Nokia through Nokia mobile phones envisages to empower at least another 2 billion to get them introduced to the world of mobile telecommunications, and reaffirm what they always believe - 'connecting people'.

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